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MUJI  

MUJI

Brands A-Z: Muji addresses the renowned Japanese brand. Derived from the Japanese phrase 'Mujirushi Ryohin' which translates as 'No Brand Goods' Muji is recognised for its Zen-like no-nonsense and 'no-brand' philosophy.Brands A-Z: Muji looks at their definitive advertising campaigns and charts the creative thinking processes that produced Muji's no-frills brand artwork over the years.Besides showcasing the creative artwork the book also features interviews with designers and the history of a company that has established a world-wide following. This visually stunning book is a must-have for advertisers and designers and Muji fans all over the world.

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