AIGA PROFESSIONAL PRACTICES IN GRAPHIC DESIGN

AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business from designer relationships with clients employees and suppliers to management issues marketing strategies rights and ethical standards. It covers negotiation principles setting fees contracts structuring the design firm audits insurance basics studio safety marketing on the World Wide Web copyright and licensing trademark infringement and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference and a complete resources section highlights selected publications and organizations for graphic designers.

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